Three technology waves. Each one navigated from the inside — not as an observer, but as a builder carrying operational risk.
From digitising mail at Posten to building Sweden's IP network at Telia. One of three co-founders of Telia Business Innovation — where the first platform extraction happened: Service Factory, spun out with Telia HomeRun as anchor customer, profitable in year one, 1.5 million users, institutional VC investment in 2001. Twenty corporate investments. A 150M SEK exit with Altitun.
Now in the third wave: AI as the infrastructure that makes platform extraction faster, cheaper, and more defensible than ever before.
Dealflower AB is the investment and ownership structure — where equity is held and accountability lives. Diggy Ventures is where the work happens. One entity owns. The other builds, operates, and scales.
The holding company. We own equity in every venture we build.
We identify, extract, and scale businesses hidden inside large organisations.
Most people observe technology waves from the outside. Fredrik has been inside three of them — building infrastructure, carrying the operational risk, and taking equity rather than fees. That pattern defines everything Dealflower does and informs every investment decision.
The difference between Dealflower and a consulting firm is not the quality of the advice — it is what happens after the advice. We take equity. We sit on boards. We carry operational risk. The incentive is completely different, and that difference is the core of everything we do.
Every engagement is structured for equity participation, not day-rate billing. We earn only when the venture succeeds. No launches, no equity. This aligns every decision with long-term value creation — not deliverable production.
Platform Extraction begins with validated systems — proven technology, existing customers, embedded domain knowledge. The riskiest phase of venture creation is already answered before we write a single line of the carve-out structure.
A four-stage kill-gate process means most candidates do not advance. Approximately 80% of assessments do not result in a structured carve-out. The rigour of selection is what makes the portfolio investable.
The third paradigm shift — AI — permanently changes the economics of venture creation. BPGA (Best Practice Growth Acceleration) deploys AI agents for sales and marketing from day one. Not month twelve.
300+ founders. 22 years of corporate relationships. A curated angel and VC network built across three technology waves. Each extracted venture enters the market with warm introductions and existing credibility — not cold calls.
Dealflower's active network spans venture building, impact investing, and founder community — each entity playing a distinct role in the same underlying thesis: the best businesses are extracted from what already works.
Whether you are a corporate with internal systems that could be worth more as a standalone venture, a PE investor looking for pre-validated deal flow, or a founder interested in joining the Founders Alliance — it starts with one conversation.